PARTNER WITH THE OKTOBERFEST!
JOIN OVER 300,000 PEOPLE IN NASHVILLE
FOR AMERICA’S 2ND LARGEST OKTOBERFEST!
A SPONSORSHIP OPPORTUNITY LIKE NO OTHER!
HIGHLIGHTS FROM 2016’S FESTIVAL OF THE YEAR:
Record-breaking crowds topped expectations in 2016, with official counts recording 235,000 visitors over 3 days – making this Nashville’s biggest Oktoberfest ever and the 2nd Largest Oktoberfest in the USA.
The Oktoberfest website ranked #4 on google.com (only below Munich’s Oktoberfest and Wikipedia), making it the top-ranked Oktoberfest website in the entire USA.
The Nashville Oktoberfest also raised over $70,000 for local charities and nonprofits, including the Assumption Church, the Germantown Historic Neighborhood Association, and CrossRoads Pet Adoption.
Massive media coverage from national media outlets – including live coverage from all 4 major TV Stations and 8 Radio Stations during the event.
Online digital ads on Facebook alone served 2.6 million impressions and tracked 29,589 clicks to our website. Using hyper-targeted advertising, we reached our identified core demographic of 312,000 people an average of 5.2 times each.
Over 1200+ runners participated in the Oktoberfest 5K Bier Run, making it the second largest 5K in Tennessee. The race also generated the highest revenue ever for the nonprofit Historic Germantown Neighborhood Association, a registered 501(c)3. Funds generated are distributed to restoration & preservation projects in the Germantown.
Positive feedback on the event also hit an all-time high, with an average rating of 4.6 stars across 150+ reviews on Yelp, Google and TripAdvisor. Readers of the Nashville Scene recognized Oktoberfest with the Best of Nashville Award for Best Beer Event & Best Beer Festival.
Primary sponsors including Paulaner Brewery, Lipman Brothers and Monell’s were invited to lead in-depth segments on local television stations prior to the festival start. A record 175 total vendor booths expanded the festival across two more streets, with total festival coverage of 9-10 city blocks.
NATIONAL MEDIA COVERAGE
Major media coverage in 2016 included national outlets such as USA Today, the Boston Globe, Conde Nast, Disney, and numerous beer & specialty event publications.
LIVE EVENT COVERAGE
Onsite media coverage was tremendous, with all major Nashville outlets broadcasting directly from the festival – live coverage included the 4 major TV Stations and 8 Radio Stations.
PRINT MEDIA CAMPAIGN
Print Media Advertisements and Partnerships were established with most major Nashville and Tennessee publications. Well-known publications featuring full page and two-page ads and stories include the Nashville Scene, the Tennessean, Nashville Guru, Nashville Arts Magazine, Nashville Parent, the Tennessee Ledger, Travelhost Magazine, NashZine, Joelton Shopper and Out & About Magazine.
We also distributed 20,000 oversized color flyers at 45+ area hotels and tourist bureaus, ensuring coverage among tourists and visitors. Major sponsors were highlighted with name and logo recognition.
A focused effort on SEO and website traffic propelled the Nashville Oktoberfest to the top of Google Search listings related to key terms. For the last two years, TheNashvilleOktoberfest.com was the highest ranked US Oktoberfest website on Google, ranked only below the original Munich Oktoberfest website and Wikipedia. Our position fluctuated between #3 and #4 nationwide, where it currently remains.
Searches for these key terms, such as ‘Oktoberfest’, ‘2016 Oktoberfest’, etc exceed 4 million searches annually, which drove tremendous traffic to our the website. As of October 2016, we had over 203,164 unique visitors to the site for the year.
Key sponsors were highlighted on the homepage, with links back to their own respective websites. All Local Business Sponsors were also given prime placement with links back to their respective websites.
Two years ago, the Oktoberfest began a dedicated email marketing program to festival attendees – which empowered promotion of the festival and sponsors. By late 2016, our opt-in email list has grown to over 46,000 subscribers. As of mid-2017, that number has grown to over 50,000 people.
Key sponsors were directly positioned in numerous emails, and Local Business Sponsors were also highlighted in an email campaign dedicated to their contributions.
In 2016, we upgraded our traditional billboard advertising to an all-digital 36 billboard campaign across all locations. This allowed us to dynamically change the ads leading into the event and highlights many different aspects of the festival.
We also ran a 6 week mobile billboard campaign with 20,500 additional ad spots in key advertising areas such as Bridgestone Arena, the Ryman, TPAC, War Memorial, the Nashville Symphony, and along Broadway, Demonbreun, the Gulch, Midtown and more.
IMPRESSIONS: The Tennessee Department of Transportation (TDOT) verified a minimum of 4,603,612 billboard impressions across all Oktoberfest campaigns.
INTERNET & DIGITAL ADS
Online digital ads on Facebook alone served 2.6 million impressions and tracked 29,589 website clicks. Across all digital advertising & partner networks, our ads tracked over 5 million social impressions. Using hyper-targeted advertising, we identified and connected with a core demographic of 312,000 people. This core demographic saw an ad an average of 5.2 times each.
SUPPORT FOR THE NASHVILLE COMMUNITY – GIVING BACK
The Nashville Oktoberfest also raised over $70,000 for charity benefiting:
• Restoration of the Assumption Church (2nd oldest in Nashville)
• The Germantown Historic Neighborhood Association
• CrossRoads Pet Adoption in Germantown
HELP US WELCOME OVER 300,000 VISITORS IN 2017!
Working closely with city officials and Mayor Megan Barry, the Oktoberfest has expanded to 4 days and a new “footprint” in Germantown to accommodate the expected 300,000 visitors coming to Nashville for the 2017 Oktoberfest.
PARTNER WITH US!
Learn how you & your business can get involved!